An exploratory study of cognitive dissonance among innovators
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An exploratory study of cognitive dissonance among innovators

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Published by s.n.] in [s.l .
Written in English


  • Consumers,
  • Marketing research,
  • Diffusion of innovations

Book details:

Edition Notes

Statementby Robert James Connole
The Physical Object
Paginationxi, 162 leaves :
Number of Pages162
ID Numbers
Open LibraryOL22802052M

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This book first presents a brief description of the theoretical statement of cognitive dissonance as it appeared in Festinger's book Theory of Cognitive Dissonance. In so doing, we shall attempt to indicate what we consider the most valid sort of evidence for the theory and to indicate what we take to be the basis for its success in delineating nonobvious or paradoxical aspects of by:   Although cognitive dissonance is regarded as one of the most recognized causes of selective exposure [N. J. Stroud, Niche News (Oxford University Press, . Consider two cognitive biases that are common and relevant in an economic context, where innovation is the word of the day: – Overconfidence and cognitive dissonance. One and the other can bring discomfort, or maybe not. An individual who has overconfidence overestimates the precision of their private information. A Cognitive Dissonance Approach Avidit Acharya, Stanford University Matthew Blackwell, Harvard University and books study the determinants of racism, partisanship, and preference change. Throughout, a theme linking these (), who apply the cognitive dissonance concept to study.

  Cognitive Dissonance is the feeling of uncomfortable tension which comes from holding two conflicting thoughts in the mind at the same time. Cognitive dissonance is central to many forms of persuasion to change beliefs, values, attitudes and behaviors. The tension can be injected suddenly or allowed to build up over time. A. Tesser, in International Encyclopedia of the Social & Behavioral Sciences, Cognitive Consistency. The number of variations within this approach to self-evaluation regulation is also substantial. An example of this approach is cognitive dissonance theory (Festinger ).According to dissonance theory, self-esteem is threatened by inconsistency. cognitive dissonance theory literature. A conceptual model, exploring the antecedents of user resistance is developed based on a generic resistance model . Comment. This exploratory study aimed to examine item response distribution of an adapted cognitive rationalization scale by tanning bed users. The results indicated that current tanners endorse danger ubiquity rationalizations most strongly, but other rationalizations are endorsed moderately, suggesting the need for more qualitative work to uncover other rationalizations.

The purpose of this paper is to extend innovation-decision process (IDP) research. Focusing at the individual level of analysis, the paper empirically describes the adoption of an innovation—the Smart identification (ID) technology— in Estonia. The paper opted for an exploratory study using both quantitative and qualitative approaches. Finally, at the post-purchase stage, findings show that AR can influence consumer choice confidence, and can also amplify cognitive dissonance. From these themes, we draw implications for theory as well as managerial implications in terms of balancing the potential promises and perils of AR as an innovation technology. The central proposition of Festinger’s theory is that if a person holds two cognitions that are inconsistent with one another, he will experience the pressure of an aversive motivational state called cognitive dissonance, a pressure which he will seek to remove, among other ways, by altering one of the two dissonant cognitions (Bem, , p. ). Feeling displeasure from online social media postings: A study using cognitive dissonance theory Computers in Human Behavior, Vol. 97 College-aged users behavioral strategies to reduce envy on social networking sites: A cross-cultural investigation.